Not such a universal expo after all!

Two years after the Olympic Games in Beijing, China has once again attracted the world’s eye.
From May 1st to October 31st, the Universal Exposition (“World’s Fair”) held in Shanghai will be the largest ever. A hundred million people are expected on the site’s 5.28 sq. km which extends over both shores of Huangpu River. The visitors will explore the pavilions built around the theme “Better City, Better Life” by the 192 countries that are taking part in the expo.

Read our latest study broufght to you by Christophe Depeux, General Manager of ip-label Asia in partnership with BNP Paribas.

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